Section 6
Custom report
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Report to check your a/b test’s basic metrics: https://analytics.google.com/analytics/web/template?uid=R5vcPb5KT1GZAFERosA6eQ
In depth
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Variation switcher (also works for competitor’s website):
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Optimizely variant switcher Chrome extension: https://chrome.google.com/webstore/detail/conversioncoms-optimizely/ejklmdggogcbjpehmmjnebehjafnkiaj?hl=en-GB
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VWO variant switcher: https://andrescholten.nl/live-visual-website-optimizer-variant-switcher/
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Section 7
Tools
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Bayesian calculator: https://abtestguide.com/bayesian/
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Frequentist calculator: https://abtestguide.com/calc/
Custom report
Section 8
Check out the example report here: http://conversionideas.com/wp-content/uploads/2018/09/Example-report.pdf