TCCOC section 3-5 resources

Lecture slides section 3

Lecture slides section 4

Lecture slides section 5

Section 3 & 4

• Research, hypothesis and prioritization sheet: https://docs.google.com/spreadsheets/d/1X6JyDjjYW6njv4XDIeOjo_CPA9hbxxe6QuV1prflhaM/edit?usp=sharing

Section 5

Tools

• Sample size calculator: https://abtestguide.com/abtestsize/

• Event tracking tracker Chrome extension: https://chrome.google.com/webstore/detail/event-tracking-tracker/npjkfahkbgoagkfpkidpjdemjjmmbcim

• Color picker extension (when you need the color code to set up test): https://chrome.google.com/webstore/detail/colorzilla/bhlhnicpbhignbdhedgjhgdocnmhomnp

• Browserstack, to check test variations in different browsers

Code (if these codes do not work for your website, check with a developer. He / she should be able to fix it with a minor adjustment)   

• Place this code in your URL bar of your Chrome browser to place a cookie  (edit XXX as you like)

javascript:document.cookie="XXX=XXX"

• Google Analytics event to determine which variation your website visitor is in, place this at the end of your Javascript code (edit EVENT CATEGORY, ACTION and LABEL as you like)

//Google Analytics event for variation visitor is in
var variation = setInterval(function(){
  if ('undefined' != typeof ga) {
    clearInterval(variation);
    ga('send', 'event', 'EVENT CATEGORY', 'ACTION', 'LABEL', {'nonInteraction': true});
  } }, 500 );

• Hotjar poll or heatmap (edit NAME as you like)

//Hotjar code for poll or heatmap window.hj=window.hj||function(){(hj.q=hj.q||[]).push(arguments);};
hj('trigger', 'NAME');

In depth

• Article on power and significance: https://neilpatel.com/blog/how-ab-testing-works/

• Google Analytics events: https://developers.google.com/analytics/devguides/collection/analyticsjs/events

• Mutual exclusive tests:

  • VWO: https://vwo.com/knowledge/how-to-set-up-mutually-exclusive-campaigns/

  • Optimizely: https://help.optimizely.com/Build_Campaigns_and_Experiments/Mutually_exclusive_experiments_in_Optimizely_X_Web

• Google Anaytics event for extra data, for instance a click on a button (choose the right SELECTOR, edit EVENT CATEGORY, ACTION and LABEL as you like)

vwo_$(' SELECTOR').click(function() {
  ga('send', 'event', 'CATEGORY', 'ACTION', 'LABEL', {'nonInteraction': true});
});