TCCOC section 1-2 resources

Lecture slides section 1

Lecture slides section 2

Poll and survey questions



Custom reports (Google Analytics)


In depth

Poll and survey questions

Possible questions to ask in a survey to obtain insights on your users. Findings can be used to improve website flow, USPs, value proposition, website copy and product or service (aim for 100-200 respondents)

  • Describe yourself in a few words (e.g. I’m a Male 26 yr old designer with a passion for cars)

  • What are you using [product/ service] for?

  • What is the primary benefit that you have received from [product/ service]?

  • What made you purchase [product/ service] from us?

  • Did you consider any alternatives to our product / buying from us? If so, which ones?

  • Which doubts and hesitations did you have before completing the purchase?

  • What’s the one thing that nearly stopped you from buying from us?

  • Which questions did you have, but couldn’t find answers to on the website?

  • What was your biggest challenge, frustration, or problem in finding the right product?

  • Have you recommended [product/ service] to anyone? (Please explain how you described it)

  • What type of person do you think would benefit most from our [product/ service]?

  • How can we improve [product/ service] to better meet your needs?

  • If you were in charge of our website for one day, what would you change?

  • Did you order before with us?

Possible questions in an exit intend poll (when someone is about to leave your website)

  • Is there anything preventing you from finalizing your purchase with us today

  • What frustrates you when search for the right [product/ service]

  • Do you have any questions you couldn’t find answers to? 

  • What more did you want to know before purchasing with us today

  • Which missing information would make your choice for this product easier

  • What concerns are keeping you from completing your order?

  • If you did not make a purchase today, can you tell us why not?

  • What were you hoping to find on this page?

  • What other content would you like to see us offer?

Possible questions on entry poll

  • What is the reason for your visit today?

  • How did you find our website?

Possible questions on thank you page poll

  • What convinced you to purchase this [product/ service]  from us?

  • What’s the one thing that nearly stopped you from completing your order?

  • Who will use the product you just bought? Me / Someone else?

  • Was there anything about the checkout process we should improve?

  • What was your biggest fear or concern about purchasing from us?

  • What’s the biggest question you had about our pricing?

Possible questions on general poll

  • What do you find important when purchasing [product/ service]?

  • What information would you need to feel comfortable purchasing [product/ service] today?

  • Does this page contain the information you were looking for?

  • On this screen, it seems like I should be able to …

  • If you could change anything on this page, what would you have us do?

(sources poll and survey questions: conversionXL institute, Hacking Growth by Sean Ellis and Hotjar)