TCCOC section 1-2 resources
Tools
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Hotjar
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Google analytics: https://analytics.google.com
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Usabilla
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Optimal workshop
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Google scholar: https://scholar.google.com
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Sci Hub: http://sci-hub.tw/
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Google PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/
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WebPagetest: http://www.webpagetest.org/
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Test You Mobile Speed: https://testmysite.withgoogle.com/intl/en-gb
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Mobile-Friendly Test: https://search.google.com/test/mobile-friendly
Documentation
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Effective Experiments
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VWO
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Research documentation sheet: https://docs.google.com/spreadsheets/d/1X6JyDjjYW6njv4XDIeOjo_CPA9hbxxe6QuV1prflhaM/edit?usp=sharing
Custom reports (Google Analytics)
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Funnel report: https://analytics.google.com/analytics/web/template?uid=3kbxot79TByhoA7UwO1Xjw (include your own website goals by editing the report)
Other
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Expert review matrix: https://docs.google.com/spreadsheets/d/16gzOp_uYsQ_-4awJsQ40lFI1EXM8sCRcroaqsuZbjyM/edit?usp=sharing
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Expert review matrix Bookabus: https://docs.google.com/spreadsheets/d/1YKa9opukJOGc-SA3EjeXiRZOegfs5dqVR6IRSkqYLPY/edit?usp=sharing
In depth
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Google Analytics events: https://developers.google.com/analytics/devguides/collection/analyticsjs/events
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Google Tag Manager: https://rockboost.com/en-us/blog/how-to-set-up-event-tracking-in-google-analytics
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Book: Don’t make me think by Steve Krug
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Book: Influence by Cialdini
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Book: Thinking fast and slow by Daniel Kahneman
Poll and survey questions
Possible questions to ask in a survey to obtain insights on your users. Findings can be used to improve website flow, USPs, value proposition, website copy and product or service (aim for 100-200 respondents)
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Describe yourself in a few words (e.g. I’m a Male 26 yr old designer with a passion for cars)
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What are you using [product/ service] for?
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What is the primary benefit that you have received from [product/ service]?
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What made you purchase [product/ service] from us?
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Did you consider any alternatives to our product / buying from us? If so, which ones?
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Which doubts and hesitations did you have before completing the purchase?
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What’s the one thing that nearly stopped you from buying from us?
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Which questions did you have, but couldn’t find answers to on the website?
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What was your biggest challenge, frustration, or problem in finding the right product?
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Have you recommended [product/ service] to anyone? (Please explain how you described it)
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What type of person do you think would benefit most from our [product/ service]?
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How can we improve [product/ service] to better meet your needs?
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If you were in charge of our website for one day, what would you change?
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Did you order before with us?
Possible questions in an exit intend poll (when someone is about to leave your website)
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Is there anything preventing you from finalizing your purchase with us today
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What frustrates you when search for the right [product/ service]
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Do you have any questions you couldn’t find answers to?
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What more did you want to know before purchasing with us today
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Which missing information would make your choice for this product easier
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What concerns are keeping you from completing your order?
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If you did not make a purchase today, can you tell us why not?
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What were you hoping to find on this page?
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What other content would you like to see us offer?
Possible questions on entry poll
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What is the reason for your visit today?
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How did you find our website?
Possible questions on thank you page poll
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What convinced you to purchase this [product/ service] from us?
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What’s the one thing that nearly stopped you from completing your order?
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Who will use the product you just bought? Me / Someone else?
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Was there anything about the checkout process we should improve?
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What was your biggest fear or concern about purchasing from us?
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What’s the biggest question you had about our pricing?
Possible questions on general poll
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What do you find important when purchasing [product/ service]?
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What information would you need to feel comfortable purchasing [product/ service] today?
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Does this page contain the information you were looking for?
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On this screen, it seems like I should be able to …
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If you could change anything on this page, what would you have us do?
(sources poll and survey questions: conversionXL institute, Hacking Growth by Sean Ellis and Hotjar)