TCCOC section 1-2 resources

Tools

Hotjar
Google analytics: https://analytics.google.com
Usabilla
Optimal workshop
Google scholar: https://scholar.google.com
Sci Hub: http://sci-hub.tw/
Google PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/
WebPagetest: http://www.webpagetest.org/
Test You Mobile Speed: https://testmysite.withgoogle.com/intl/en-gb
Mobile-Friendly Test: https://search.google.com/test/mobile-friendly

Documentation

Effective Experiments
VWO
Research documentation sheet: https://docs.google.com/spreadsheets/d/1X6JyDjjYW6njv4XDIeOjo_CPA9hbxxe6QuV1prflhaM/edit?usp=sharing

Custom reports (Google Analytics)

Funnel report: https://analytics.google.com/analytics/web/template?uid=3kbxot79TByhoA7UwO1Xjw (include your own website goals by editing the report)

Other

Expert review matrix: https://docs.google.com/spreadsheets/d/16gzOp_uYsQ_-4awJsQ40lFI1EXM8sCRcroaqsuZbjyM/edit?usp=sharing
Expert review matrix Bookabus: https://docs.google.com/spreadsheets/d/1YKa9opukJOGc-SA3EjeXiRZOegfs5dqVR6IRSkqYLPY/edit?usp=sharing
Expert review pdf report

In depth

Google Analytics events: https://developers.google.com/analytics/devguides/collection/analyticsjs/events
Google Tag Manager: https://rockboost.com/en-us/blog/how-to-set-up-event-tracking-in-google-analytics
Book: Don’t make me think by Steve Krug
Book: Influence by Cialdini
Book: Thinking fast and slow by Daniel Kahneman

Poll and survey questions

Possible questions to ask in a survey to obtain insights on your users. Findings can be used to improve website flow, USPs, value proposition, website copy and product or service (aim for 100-200 respondents)

Describe yourself in a few words (e.g. I’m a Male 26 yr old designer with a passion for cars)
What are you using [product/ service] for?
What is the primary benefit that you have received from [product/ service]?
What made you purchase [product/ service] from us?
Did you consider any alternatives to our product / buying from us? If so, which ones?
Which doubts and hesitations did you have before completing the purchase?
What’s the one thing that nearly stopped you from buying from us?
Which questions did you have, but couldn’t find answers to on the website?
What was your biggest challenge, frustration, or problem in finding the right product?
Have you recommended [product/ service] to anyone? (Please explain how you described it)
What type of person do you think would benefit most from our [product/ service]?
How can we improve [product/ service] to better meet your needs?
If you were in charge of our website for one day, what would you change?
Did you order before with us?

Possible questions in an exit intend poll (when someone is about to leave your website)

Is there anything preventing you from finalizing your purchase with us today
What frustrates you when search for the right [product/ service]
Do you have any questions you couldn’t find answers to?
What more did you want to know before purchasing with us today
Which missing information would make your choice for this product easier
What concerns are keeping you from completing your order?
If you did not make a purchase today, can you tell us why not?
What were you hoping to find on this page?
What other content would you like to see us offer?

Possible questions on entry poll

What is the reason for your visit today?
How did you find our website?

Possible questions on thank you page poll

What convinced you to purchase this [product/ service] from us?
What’s the one thing that nearly stopped you from completing your order?
Who will use the product you just bought? Me / Someone else?
Was there anything about the checkout process we should improve?
What was your biggest fear or concern about purchasing from us?
What’s the biggest question you had about our pricing?

Possible questions on general poll

What do you find important when purchasing [product/ service]?
What information would you need to feel comfortable purchasing [product/ service] today?
Does this page contain the information you were looking for?
On this screen, it seems like I should be able to …
If you could change anything on this page, what would you have us do?

(sources poll and survey questions: conversionXL institute, Hacking Growth by Sean Ellis and Hotjar)