Learnings from your A/B tests
After thoroughly analyzing your A/B test, it is time to learn from it. It is critical to understand that your results and learnings are entirely different things. The importance of learnings Learnings are very important. Take time to think about what you learned from...
What segments should you use to analyze your A/B test?
Testing tools and Google Analytics have a lot of available data. This can be overwhelming. Therefore, it is no surprise I often get the question of what segments to use when analyzing your A/B tests. A segment is a subset of your data. For instance, users who visited...
What is an experimentation culture?
When you are responsible for Conversion Rate Optimization in your organization, it is essential to understand that your job is not just to run A/B tests. A large proportion of your work should be dedicated to change management to get to a culture of experimentation....
Why should you always make a copy of the control?
By default, testing tools have the control and variants. However, making a copy of the control is beneficial for several reasons.
What is Conversion Rate Optimization (CRO)?
Conversion rate optimization is a way of working. It is a systematic approach to increasing your website’s conversion rates, improving your products, validating your hypotheses and ideas, and gathering knowledge about your customers.
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