Consultancy & expert support

Do you want to take your experimentation program to the next level? Increase knowledge, improve the experimentation landscape, and boost results?

With my many years of experience in consulting for a wide variety of clients, I can help you build high-performing in-house experimentation teams.


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What you will get

Experimentation roadmap

A tailor-made step-by-step roadmap based on your unique situation and needs to get your team/organization to the next level and improve results.


Insights in current situation

Insights into the current culture, scope of experimentation, alignment with the business, team setup, team goals, data, tooling, and the process, and how to improve these.


With 14+ years of experience, I can participate in the team’s daily work and support or lead them.

What is consultancy & expert support?

consultancy & expert support

Over the year, I have led and supported a lot of CRO/experimentation teams in many different situations, from a single CRO specialist to a Centre of Excellence with twenty teams. Every situation requires a unique approach to take the next step and get the best results.

I will provide consultancy and support/lead the teams to improve every aspect. For this, I work closely with you and your team to understand your unique challenges and goals.

Additionally, I will provide a step-by-step roadmap to improve the experimentation maturity of the team or entire organization. This ensures a more structured process in the team(s) and more data-driven and customer-centric decision-making in the entire organization.

I can participate in the team’s daily work and support or lead them. Additionally, I can perform an extensive experimentation maturity scan to analyze the current situation, create a tailor-made plan, and (help) execute it.

A maturity scan provides a comprehensive analysis of your current experimentation maturity level. Through a questionnaire, interviews, and analysis of current work, I provide an in-depth analysis of your culture, the scope of experimentation, alignment with business goals, team setup, team goals, data, tooling, and process.

The analysis gives you a detailed step-by-step roadmap to improve these areas.

Why a Consultancy & expert support by Conversion Ideas?

I have over 14 years of experience in CRO/experimentation, led over 100 experimentation teams, and improved their experimentation maturity. I speak about it on stage, write about it in articles, and have an online course on this topic.

Helping people, teams, and organizations grow is my passion. I am committed to helping my clients build high-performing in-house experimentation teams that deliver results and take their business to the next level.

How Consultancy & expert support works

1. Free call

Fill out the form below, and we will schedule a free call to discuss your goals and challenges.

2. Plan

I will present a plan with the best approach to achieving your goals.

3. Work

We get to work with regular check-ins and reflections to analyze the impact of the work.

Schedule a free call

After completing the form, I will contact you to schedule a free call without obligation. During the call, we get to know each other, you can ask questions, and I can provide the first tips.