Psychology for A/B testing – Free ebook

Apply psychology in your A/B testing program to become more successful in your job.
Plus, get free bite-sized CRO tips and coupons.

By completing this book, you will:

Apply psychology to your CRO program in a structured manner.

Build a behavioral model of your website visitors with psychology.

Verify your behavioral model through A/B testing.

Apply the proper psychology and persuasion tactics at every step in the customer journey.


The book contains:

175 engaging summaries of scientific articles.

176 pages.

11 chapters.

You will also get

Actionable tips

Twice per week, receive free, actionable Conversion Rate Optimization tips in your inbox which you can implement straight away.


60-seconds read

Each tip is a 60-seconds read, with occasionally a link to an in-depth article in case you want to know more about a topic.


Receive coupons for new and existing online Conversion Optimization courses.

Get the Psychology for A/B testing ebook free

Sign up today to get the book free.

Plus, get free, bite-sized CRO tips and coupons in your inbox.