I believe that if you find your passion in your work, you should also use it to help and inspire others. That is why I started Conversion Ideas.

My story

My name is Ruben de Boer.

In 2009 I helped a company teach people to become happier and more confident with improved social skills. At that time, I learned the importance of helping and inspiring others with what you love. Also, I was fascinated with the questions: “If we can change people’s behavior offline, how can we do this online?”

Fortunately, I wasn’t the only one. I have read many books, followed many courses, and worked on many websites since. Now, as a Conversion Rate Optimization manager and consultant at the award-winning agency Online Dialogue, I have the pleasure of working with amazing people on great websites every day.

The courses I followed, however, where pretty expensive and still I made many mistake along the way. With Conversion Ideas, I want to help people who want to learn this line of work, but don’t have the budgets for expensive business-to-business courses.

From my passion for experimentation and optimization, I want to help others improve their skills for an affordable price. With understandable, affordable, and practical courses, a free book, speaking at conferences, and free tips, I want to make CRO available for everyone.

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