About Ruben de Boer & Conversion Ideas
I believe that if you find your passion in your work, you should also use it to help and inspire others. That is why I started Conversion Ideas.
My name is Ruben de Boer.
In 2009 I helped a company teach people to become happier and more confident with improved social skills. At that time, I learned the importance of helping and inspiring others with what you love. Also, I was fascinated by the question: “If we can change people’s behavior offline, how can we do this online?”
Fortunately, I wasn’t the only one. I have read many books, followed many courses, and worked on many websites and companies since. Now, as a Lead Conversion Rate Optimization manager and consultant at the award-winning agency Online Dialogue, I have the pleasure of working with amazing people on many digital products and organizations every day.
The courses I followed, however, were pretty expensive, and I still made many mistakes along the way. With Conversion Ideas, I want to help people who want to learn this line of work, but don’t have the budgets for expensive business-to-business courses.
From my passion for experimentation and optimization, I want to help others improve their skills for an affordable price. With understandable, affordable, and practical courses, a free book, speaking at conferences, and free tips, I want to make CRO and experimentation available for everyone.